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Viewing entries tagged with 'commercialisation'

When success becomes excess

Posted by Philip on 15 March 2015, 12:48 pm in , , , , , , ,

People at PasifikaSaturday 14 March's NZ Herald editorial questions the future of the Pasifika Festival, dubbed the "biggest celebration of Pacific Island culture and heritage in the world". A short-notice move from its Western Springs Park home, because of the Queensland fruit-fly quarantine in the area, has been eclipsed by allegations of inauthenticity, over-commercialisation and anti-competitive sales restrictions by major sponsor Tip Top.

Amid threats of boycotts by Pasifika founders, Ateed, the Auckland Council's tourism, events and economic development agency, insisists that the Festival’s “uniqueness and charm” will remain intact. This despite “palagi” (non-Pacific) PR company Orange Productions scooping the contract to stage the event this year and allegations of non-consultation.

Pasifika turns 23 this year. It’s had a pretty good innings as far as events go, particularly spawning from cultural and community roots. I can’t think of another running as long in New Zealand.

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