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Viewing entries tagged with 'Seth Godin'

What I don't do and why (HT @thisissethsblog)

Posted by Philip on 2 May 2013, 2:04 pm in , , , , , ,

This morning I read a blog post by Seth Godin. He's one of my favourite bloggers, mainly because he's brief and uses ideas from one area and applies them to others.

Here's what it said (I've taken the beginning, middle and end — you can read the whole post here).

If your writing feels like nothing but easily defensible aphorisms, as if you're saying things that are obvious... Consider the alternative. Say the opposite.... And then tell us why. We'd love to know how you're going to wriggle out of that. And along the way, if your story is a good one, we might even give it a try. 

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Sales or customers - which are more important?

Posted by Philip on 29 March 2012, 2:44 pm in , , , ,

It's possibly poor blogging form to rant twice in one day, but I have to get this off my chest.

A telemarketer from OfficeMax just called, telling me she'd been 'asked' to call me about printer toner. She asked me a few annoying questions about when I last bought toner and how often I bought it. I mean, how should I bloody know and, what's more, why would I care?

Forgiven — I suppose she's got a job to do.

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Following but leading...nah but yeah

Posted by Philip on 20 October 2011, 7:32 pm in , , , ,

Seth Godin is a well-known entrepreneur. I'm not even sure what his claim to infamity is, I confess - hang on, let me Google...

SETH GODIN has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. 

He's may not be specific but he's a great thinker.

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